Sondermind Rebrand
SonderMind has long understood its core identity: revolutionizing mental health care to be fast, accessible, and effortless. However, its visual representation has evolved significantly, undergoing shifts in taglines, color schemes, and website designs—affecting changes across the board. When I joined the company in 2021, my initial responsibility was to strategically revamp the colors, fonts, and overall brand aesthetic, striving to craft a fresh appearance that resonated with SonderMind's foundational values and guiding principles.
OOH - NYC Subway
OOH - Downtown Denver, CO
OOH - Location at Fenway Park in Boston, MA
OOH - Bus kiosk - Boston, MA
OOH - Financial District of Denver, CO
OOH - 93 northbound - Boston, MA
OOH - Downtown Chicago, IL
OOH - Commuter train - Denver, CO
OOH - Mens Campaign - Denver, CO
OOH - Mens Campaign - NYC
OOH - Mens Campaign - NYC
Gold Circle Incentive Program
Gold Circle is an incentive program designed to reward and motivate our sales team. Each year, we select a unique location for our gathering. In 2023, we chose the stunning Jackson Hole, Wyoming, where our team had the opportunity to explore the beautiful surroundings and strategize for a successful 2024.
I was responsible for designing the event logo and all accompanying materials. I presented the client with three distinct mood board options, and they ultimately selected the "Gilded Minimalism" theme.
TOTAL BRAIN
Rebranding
As the leader of SonderMinds design team, I spearheaded the development of a fresh visual identity for Total Brain, an app that SonderMind acquired in 2022. This included a new logo as well as marketing and digital pieces. Our goal was to establish a distinctive aesthetic while ensuring alignment with SonderMind's branding. Once completed, the style guide spanned several pages, yet what you see below captures the essence of our endeavor, including some of the more enjoyable aspects.
One striking feature you'll observe is the vibrant array of colors (in my opinion, a bit too much). This was a deliberate choice at the request of our leadership team (the client), aimed at infusing the app with a sense of positive energy. Despite the bold palette, we meticulously maintained key design elements to uphold SonderMind's identity and provide users with a cohesive experience.
